Novum, like the Inception movie but for wine…
Will Hoare's family have been growing Marlborough fruit since 1977, while he started his wine career as a cellarhand at the famed Fromm Winery. 19 years later, working up to Fromm’s General Manager, he left to start out on his own. As a second-generation grower, Will strong network of contacts and friends in the region gave him and his wife Rachel, rare opportunities to access tiny pockets of excellent vineyards from across the region.
Novum focuses on extracting only the very best parcels from vineyards within vineyards. As soil types and aspects can vary considerably even in a seemingly homogenous vineyard, they seek those ‘sweet spots’ that consistently produce superior fruit. The consequence of this approach is, of course, extremely limited production… like the movie, from vineyards with vineyards!